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Google Says It Won't Snoop Your Inbox Anymore For Targeted GMail Ads

Google Says It Won't Snoop Your Inbox Anymore For Targeted GMail Ads

A Google statement said Gmail users would still see "personalized" ads and marketing messages but these would be based on other data, which may include search queries or browsing habits.

In a surprise announcement, the search giant today declares its intention to end the long-standing policy.

And, according to Greene, G Suite's Gmail is not used as input for ad personalization and Google simply made a decision to follow suit with its free consumer Gmail service.

While Google does it only for personal Gmail accounts, and not for corporate Gmail accounts, there are a number of corporate users who are afraid that their data is at risk.

Google, however, said that the move is aimed at bringing "Gmail ads in line with how we personalize ads for other Google products". The company also previously allowed users to opt out of targeted ads based on data via the same page.

It's interesting that Google Cloud was able to affect a change in the way Gmail ads are handled.

In Google's quest to be the most dominant tech company, it leverages private Gmail information to get ahead of the game.

Google's tendency to scan users' emails isn't new; the company has come under fire for the practice several times.

You can expect Google to stop scanning your emails for advertising purposes later this year.

Google says it's changing course so its free Gmail service operates more like the subscription version that it has sold to more than 3 million companies. "G Suite will continue to bead-freee".

Google yesterday said that it will stop scanning Gmail messages for targeted ads.

The makers of Gmail didn't miss an opportunity to tout the security protection and features that they offer to the 1.2 billion people on the planet with a registered address on the service. Google also has for some time automatically scanned emails for links to potentially fraudulent sites, as well as to filter out spam.

Currently, Google scans Gmail users' email for information that can be used to target them with particular ads.


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