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The Dell Boys

Facebook to clamp down on who can cash in on ads

Facebook to clamp down on who can cash in on ads

The company reported that the Facebook is trying to come up with a set of tools and guidelines that detail the users including the creators and publishers so that they can make money as the content is posted on the platform with the awesome new revenue sharing business model. So on Wednesday, September 13, Facebook established formal rules for what kinds of content can't be monetized with Branded Content, Instant Articles, and mid-roll video Ad Breaks. The company says: "With regards to brand safety, generally, people who view content in News Feed implicitly understand that the individual posts they see are not connected to or endorsed by the other posts in their feed - from brands or anyone else".

Facebook has also been dealing with the spread of misinformation on its platform, reporting last week that fake accounts, likely linked to Russian Federation, spent $100,000 in ads ahead of the USA election. Many of these experiences are made possible through ads from over 5M advertisers on Facebook, and they need to feel confident and in control over where their ads appear. Facebook is also taking more steps against ad fraud. On top of this, Facebook is seeking accreditation from the Media Rating Council for Instagram, Facebook and Audience Network.

Facebook points to a June 30 statement on "clickbait, sensationalism, and misinformation", but provides absolutely no definition of what those terms mean, indicating a review of content that will be entirely subjective in nature.

The ad sales were tied to a Russian business with a history of pushing pro-Kremlin propaganda, the Washington Post reported. At launch, this tool will give advertisers a preview of partners using Instant Articles and in-stream videos on Facebook as well as publishers monetizing their sites and apps via Audience Network.

That's why today, we are introducing monetization eligibility standards.

As the past year goes, Facebook has been troubled by many marketing concerns including the transparency and the measurements issues.

While the guidelines do not cover every scenario, they are a good indicator of what types of content are likely to generate more revenue.

"As soon as we determine that content has breached our community standards, we remove it".

The company is mainly targeting three different areas; money making posts, sensitive content and the never ending lingering trust. If you believe your content should be eligible, you can reach out through the appeals channel.

Facebook is also banning ads from running on content that "promotes the sale or use of illegal products, services, or activities;" promotes "the excessive consumption of alcohol, smoking, or drug use;" or contains "excessive use of derogatory language".


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